Club Monaco is hopping on the street-style and blogger bandwagon, by inviting Corduroy-fave Garance Doré
to shoot their fall campaign and lookbook. Doré and a small team of stylists took to streets of New York on a chilly day in March, to photograph Club Monaco’s elegant and preppy new collection.

While we were initially skeptical about the collaboration (how would Doré, who is usually known for her photos and illustrations of Parisian high fashion, translate her work to a chain store in North America?) we soon saw it as a perfect — and logical — marriage of clean aesthetics and understated, carefree style. Doré’s eye for an interesting photo and her warm approach to her subjects help elevate Club Monaco’s new collection by giving it a light and whimsical makeover. And the company’s decision to use Doré and shoot the campaign outside in the streets proves they’re in touch with their modern, fashion-savvy audience. Check out a short video documenting the shoot below: