Instead of aiming for drama, mood and atmosphere, the braintrust behind New York's highly anticipated Fashion’s Night Out have hit us with an ostensibly unfashionable “PSA” featuring some of the world’s top models. But maybe that’s the point. Unlike the rest of New York Fashion Week — which panders to the industry’s elite — FNO is for the casual fashionista; at least that’s what a series of decidedly un-glam, grinning supermodels will have us think. The above trailer features 14 of the industry’s top models directed by world-renowned photographer Peter Lindbergh, in an effort to drum up hype and support for the now annual shopping event. See a sampling of the night’s festivities, including in-store appearances from the Olsens, Alexander Wang and Janelle Monae, after the jump…
Dreamed up by VOGUE’s Anna Wintour last year, the sophomore version of FNO looks to eclipse its predecessor in both size and scope. On September 10th, New York’s bold and beautiful will embark on an all-night (stores are open until 11 but expect after-parties galore), celebrity-enhanced, shop-a-thon of the most epic proportions. To call this year’s scheduled events overwhelming is a massive understatement. Some of the night’s festivities include: a karaoke competition at Barney’s hosted by the Olsen twins; Opening Ceremony’s indoor flea market at the Ace Hotel featuring sartorial luminaries Alexander Wang, The Mulleavy sisters, and Joseph Altuzarra peddling their exclusive goods; Andre Leon Talley hosts a Janelle Monae performance at Ralph Lauren’s Soho shop; Karen Elson performs at Balenciaga; and the list goes on, and on, and on. But despite all the promises of rare celebrity tete-a-tetes and a chance to party with New York’s gliteratti, FNO’s not-so-secret mandate is simple: make a profit. The fashion industry was one of the biggest casualties of the recession and FNO is their chance to help its friends bounce back. Need further incentive to open up your wallets? More details and a full lineup of events can be found at www.fashionsnightout.com. -Daniel Barna
