What does one do after having seemingly perfected the art of the iconic basic blue denim jean? Well the answer is simple, according to Acne: you foray into furniture.

The Stockholm-based label unveiled its debut line of plush chairs and sofas this past Monday in Paris, in conjunction with Haute Couture Fashion Week. Inspired by Swedish designer Carl Malmsten and executed by Acne head designer Jonny Johansson, the pieces play off a traditional Scandinavian minimalism, with soft pastel colors and clean, smooth, rounded edges. But the furniture is given a modern Acne “twist,” with the company playing around with shape and proportion and even upholstering some of the chairs in the brand’s signature, hand-treated denim. The delight is in the details: shorter chair legs, curved backs, deep recesses in the seats… all subtle but powerful ideas for pieces we’ve seen done over and over before.

The move to furniture design isn’t a complete surprise. The company has already designed children’s toys, home accessories and even a successful bi-annual magazine. And Johansson actually got his start designing furniture, before he made the transition to clothing. Now he’s hoping to prove that loveseats and living room chairs can be just as inspired — and fashionable. The new line of Acne furniture can be ordered online. Pieces will be produced in limited qualities and the prices reflect that, ranging from €4,000 to €15,000.

- TC