The sub-headline to this entry should say “prepare for lineups,” because honestly, after seeing the line of people curled around two entire SoHo blocks last fall, we weren’t sure we were prepared for such social and shopping anxiety — and on a weekday no less! We ended up walking down the street to Unis, where we had the entire store to ourselves and found a great deal on a pair of comfy, soft-washed shirts. But that’s neither here nor there (And we got totally jealous when we heard our friends talk about all the deals they found once they actually got into the OC sample sale).

For those who are willing to brave the lineups this week, Opening Ceremony is promising up to 90% off brands like Alexander Wang, Jeremy Scott, Erin Wasson x RVCA, Band of Outsiders and more. The sale starts tomorrow morning at 11 am (though the line will start forming much earlier) and runs until Sunday night at 7. It takes place at the Opening Ceremony flagship, 33 Howard Street in New York. Details on the flyer below and on the Opening Ceremony website.