Opening Ceremony — the New York-based purveyor of all things covetable and cool — is taking its unique retail concept across the globe. The store is opening a location in the hip Shibuya area of Tokyo later this month. The new store moves away from the traditional racks of clothing method of display in favor of a “mini mall” concept first introduced at its L.A. location. A pantheon of designers have been invited to exhibit their wares inside a custom-designed “stall,” including Alexander Wang, Nom de Guerre, Band of Outsiders (and its women’s counterpart BOY), Chloe Sevigny for Opening Ceremony and The Row. The store is also introducing its first restaurant outing, called appropriately, “Potluck at Opening Ceremony.”
Opening Ceremony is celebrating the launch through a series of promotions, including a set of short films, starring Sevigny, Jason Schwartzman and former Corduroy cover girl Jena Malone. Malone’s clip is directed by M Brash and features the telegenic actress prancing around in a golden field while Gus Van Sant sits intently in a chair watching her while also holding another Jena Malone. It’s actually more enjoyable and less pretentious than it sounds. Check out the film HERE and check out artist renderings of the new Opening Ceremony Tokyo below:
The store is set to open on August 30th. More pictures and complete details at www.openingceremony.us.
- TC
