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Surface to Air Launches New York Boutique

September 13th, 2011

Fashion’s Night Out may have been promoted as the biggest fashion party of the year, but we get a head start on the festivities the night before at the launch of Surface to Air’s first-ever U.S. boutique in New York last Wednesday. Located on Mercer Street in Soho, the French label’s latest flagship is a 2500 square-foot space of marble, concrete, wood and slate, designed in collaboration with architect Frederico Masotto.

Hundreds of people packed into the store to check out the new digs (and the new threads) while jamming to music by Neon Indian and Justin Miller. We spotted Kid Cudi, Corduroy Issue 8 featured artist Daniel Arsham, and the forever cool Michael Stipe and Kim Gordon among the guests, who seemed to spend as much time looking through the racks of clothes as they did grabbing the drinks. And when you’re promoting the launch of a clothing store, that’s always a good sign.

The new store will carry Surface to Air’s full line of men’s and women’s collections, which mix the casual cool of Paris with the stylish and edgy attitude of New York. We loved the vibe of the party and the looks for fall. We also got word of some upcoming projects and collaborations with the likes of Cudi, Leigh Lezark, and Gordon… which makes us even more excited to see what Surface to Air has in store.

- TC

(photos courtesy Billy Farrell Agency)

My Motorcycle Mania…

May 21st, 2010

If you know me, you’ll know that I’m a huge fan of Ewen McGregor’s “motorcycle diaries,” a.k.a. his buddy documentary Long Way Round. That’s why I jumped at the chance to test out some new bikes this past weekend on Long Island, with the Motorcycle Safety Foundation. The organization invited a bunch of editors and creative-types from New York City to take its “Basic Rider Course” in Farmington, NY. It was a great weekend to learn about the basics of motorcycles, while catching up with our friends at Surface to Air and City Magazine, among others. Along the way, I got to fulfill my very own Ewen McGregor-like fantasy, though I don’t think I’ll be biking halfway around the world like he did anytime soon.

Thanks to Mark Buche and Shayna McLelland for hooking us up, and thanks to our rider coaches Ty, Chris and Miriam for keeping us safe! Now that I’ve had a taste of life on two wheels, I’m thinking up whole new photoshoot ideas for Corduroy. Anyone with me?

- PL

Solve Sundsbo Collaborates With Surface to Air

October 28th, 2009

Acclaimed Norwegian photographer Solve Sundsbo shared his “Perroquet” series of photographs with us in Issue 5 of Corduroy. Now, he’s collaborating with French label Surface to Air on a limited edition collection of dresses, tees and bags, inspired by “Perroquet” and some of his other prints. The McCaw parrot photo makes an appearance on a comfy T-shirt dress as well as a slouchy cotton/canvas bag. Other pieces feature an ethereal photo of a blond model — whose frizzy coif blankets the bag and shirt — and a more abstract photo that Sundsbo took in a remote forest locale. The collection is being sold at only 20 stores worldwide and, by all accounts, selling out quickly. Details on the Surface to Air website.

- PL

So Long Toronto…

January 3rd, 2009

Getting ready to head back to New York after spending the holidays with family in Toronto. The Canadian stereotypes held true, as we were blasted with snow for much of the last few weeks of December. Still, it was a nice time to relax and catch up with some of our favorite people — and favorite stores — in the city.

Last week, we dropped by Lileo in the Distillery District, to grab a morning coffee and chat with founder Syd Beder about his store. Beder is the man behind the Indian Motorcycle company (remember them?) and was also responsible for bringing yoga line Lululemon to Toronto. His latest venture is a converted 7000-square foot space filled with carefully curated clothing, books and accessories.

Lileo (named after astronomer Galileo) is equal parts gallery space and market emporium, with high ceilings and wooden beams inviting natural light into the store, while sturdy tables and antique racks provide the perfect place to display the merchandise. The store reminded us of New York boutiques in many ways, with an emphasis on subtle design and quality rather than on hype and big name brands. Beder’s staff has also taken time to write a paragraph about the piece and designer on each individual price tag, allowing the customer to fully understand and appreciate his or her purchase. 

Nomad is a tiny store we wandered into on Richmond Street, just off Spadina and it felt a little like walking into an impeccably well-dressed man’s private closet.

The cozy studio space is minimal is design but ambitious in its offerings, with brands like APC, Filippa K, Rogan, Surface to Air and Supreme. We loved the laid-back cool vibe of the store and its employees, and we love that Torontonians have yet another place to find those coveted threads. We spotted a pair of Common Projects boots on sale that we might just have to grab before we head back to New York.

Adrift Skate Shop was a favorite of the Kensington Market crowd when it opened back in 2004. This spring, Mike Frost and his team moved into a new location on Spadina, just south of Queen.

Whereas the old space was crowded and gritty and featured a skate-park out back, the new digs promote a cleaner, more spacious aesthetic, with a focus on retail. Shoes and hats are neatly displayed on light cedar shelving, while rows of decks line the walls like an urban gallery springing to life. It’s something Frost says is intentional, as he moves to reclaim Adrift’s position as a mecca for both the skate and artistic community. The store is hoping to keep old and new fans coming, by holding monthly gallery shows and events — and of course by making sure the store-sponsored skate team always looks good on the ramps.

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