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Tonight at The Stronghold

June 5th, 2009

If you’re in the L.A. area tonight and looking for a great party, stop by The Stronghold store in Venice. Ryan and the gang are throwing their monthly “First Friday” event — a street party of sorts on Abbot Kinney Boulevard. Stop by the Stronghold store for a drink and check out a great lineup of live music and performances. And if you’re in the market for a new pair of jeans, bring in the flyer below with you and you’ll get 20% off on the spot. Say hi to Ryan and Dazjal for us and maybe they’ll throw in a pair of suspenders too!

Thank You L.A.!

June 1st, 2009

View from one of our photoshoots

 

We’re back in New York after a week in not-so-sunny L.A. The weather may have been overcast during our last few days, but all our photoshoots and interviews managed to go off without a hitch. We also managed to squeeze in meetings with some new friends and hopefully some new clients! Thanks to Cassel, Paradise and Fred @ Stronghold Jeans for being our unofficial hosts for the week, Micah @ Shades of Greige for lunch, Barney @ Palladium Boots for the last-minute coffee, Kelly @ Redlight, Scott @ Band of Outsiders, and everyone else we met and worked with this time around. We’ll be back soon!

LA – Day One

May 26th, 2009

After some anxious nail-biting about missing our connection flight from Memphis to LA (we forgot that Memphis is on central time and thought we had ten minutes to catch our flight when we really had an hour and ten minutes), we finally got into LA late last night. Today, we got straight to work, meeting with the guys at Stronghold Jeans in Venice. We came across the shop last time we were in town and immediately fell in love with both the aesthetics of the store (built under a former boxing club and saloon) and the tough look and feel of the selvedge denim. Our appreciation only grew today once we sat down and found out the story behind the brand. I can’t wait till you read about the guys in our next issue and see just how authentic this brand really is…right down to the very last stitch.

After the shoot, Mike and Mike from Stronghold took us around Abbot Kinney Boulevard in Venice, pointing out some cool shops and introducing us to some cool people. We ended up having wine with legendary photography Philip Dixon (famous for his work in Harper’s Bazaar), sharing training tips with UFC champ Anderson Silva’s gym owner and trading numbers with Incubus lead singer Brandon Boyd, who we hope to get a chance to interview later on this week. If that sounds like a crazy day, just wait until you see the photos. You didn’t think we’d leave our camera behind did you?

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