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Surf’s Up at Bloomingdale’s

April 7th, 2010

Menswear brand Loomstate is teaming up with Bloomingdale’s to unveil its new surf shop this week, to get everyone dressed and ready for summer. Loomstate designers Scott Hahn and Rogan Gregory have re-created their Montauk, NY surf lodge inside the department store, complete with DJs, drinks and models. The two will be on hand at a launch party tonight to unveil their new Surf Lodge collection of sustainable tees and tops. They’ll also showcase custom surfboards from artist (and former model) Robb Havassy. Proceeds from the boards benefit the Surfrider Foundation, which works to protect the world’s oceans, beaches and wildlife. Bloomingdale’s is also donating $30,000 to the cause. In addition to Loomstate, the shop will stock duds from Rogues Gallery and Warriors of Radness, among other brands. The shop is only open for a limited time and the launch party kicks it all off tonight, from 6-8 pm. There will be giveaways, special guests and surf-inspired cocktails served. It takes place at the Bloomingdale’s flagship on Third Ave., at 59th St.

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