Shoes and accessories label Florsheim celebrated the opening of a new Pop-Up Shop this week in New York, executed by Odin co-owners Paul Birardi and Eddy Chai. The opening of shop also marked the introduction of the new Florsheim Limited collection, a new category that bridges the Florsheim by Duckie Brown footwear collection and Florsheim’s core collections.
The new looks (and new shop) take the historic elements of the brand and present them in a more modern and fashion-forward interpretation. To mark the occasion, Florsheim created two light-hearted videos, demonstrating the unique range and mood of the new collections. Check out the animated videos for Florsheim Limited and Florsheim by Duckie Brown (featuring Duckie Brown designers Steven Cox and Daniel Silver) below. As for the pop-up shop, it’s open now at 109 Mercer Street in SoHo and features select styles from the footwear line, as well as hand-selected accessories including hats, scarves and socks.
