Fashion’s Night Out may have been promoted as the biggest fashion party of the year, but we get a head start on the festivities the night before at the launch of Surface to Air’s first-ever U.S. boutique in New York last Wednesday. Located on Mercer Street in Soho, the French label’s latest flagship is a 2500 square-foot space of marble, concrete, wood and slate, designed in collaboration with architect Frederico Masotto.
Hundreds of people packed into the store to check out the new digs (and the new threads) while jamming to music by Neon Indian and Justin Miller. We spotted Kid Cudi, Corduroy Issue 8 featured artist Daniel Arsham, and the forever cool Michael Stipe and Kim Gordon among the guests, who seemed to spend as much time looking through the racks of clothes as they did grabbing the drinks. And when you’re promoting the launch of a clothing store, that’s always a good sign.
The new store will carry Surface to Air’s full line of men’s and women’s collections, which mix the casual cool of Paris with the stylish and edgy attitude of New York. We loved the vibe of the party and the looks for fall. We also got word of some upcoming projects and collaborations with the likes of Cudi, Leigh Lezark, and Gordon… which makes us even more excited to see what Surface to Air has in store.
- TC
(photos courtesy Billy Farrell Agency)





















