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	<title>corduroy magazine &#187; Mika Rottenberg</title>
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	<description>based on the idea that a corduroy jacket never goes out of style</description>
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		<title>Mika Rottenberg at the Standard Hotel LA</title>
		<link>http://www.corduroymag.com/art/mika-rottenberg-at-the-standard-hotel-la/</link>
		<comments>http://www.corduroymag.com/art/mika-rottenberg-at-the-standard-hotel-la/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 19:07:18 +0000</pubDate>
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				<category><![CDATA[Art]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Mika Rottenberg]]></category>
		<category><![CDATA[Standard Hotel]]></category>
		<category><![CDATA[Tim Chan]]></category>

		<guid isPermaLink="false">http://www.corduroymag.com/?p=2856</guid>
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We all know the Standard Hotel in LA is the perfect place to grab a drink and people watch (it&#8217;s also great for brunch!) but now it&#8217;s staking its claim as a premiere art space in the city. As part of The Standard Hotel&#8217;s rotating video art installations, The Standard Downtown LA and The Standard [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" title="Mika Rottenberg" src="http://i557.photobucket.com/albums/ss18/timcorduroy/MR30_Marys_Cherries4stills-1_FUL-1.jpg" alt="" width="301" height="592" /><br />
We all know the Standard Hotel in LA is the perfect place to grab a drink and people watch (it&#8217;s also great for brunch!) but now it&#8217;s staking its claim as a premiere art space in the city. As part of The Standard Hotel&#8217;s rotating video art installations, The Standard Downtown LA and The Standard Hollywood will be featuring Argentinean artist Mika Rottenberg’s film &#8220;Mary’s Cherries&#8221; on projectors located throughout the building. This comes just a few months after artist Marilyn Minter had her work displayed at The Standard as well.</p>
<p>The Argentina-born Rottenberg is known for her unique video art installations that sheds light on issues of gender inequality and social standing. In &#8220;Mary’s Cherries&#8221; (2003), three female wrestlers perform a series of actions in small claustrophobic chambers, from pedaling exercise bikes, to powering a UV light that promotes the growth of red fingernails. Each nail is then cut and dropped through a hole in the floor where another laborer massages and rubs it, softening it so that the fingernail can be easily transformed into a sticky maraschino cherry. Yes, it&#8217;s as bizarre as it sounds and yet it&#8217;s also strangely compelling, speaking to the larger issue of exploiting women and de-personalizing their unique identities.</p>
<p>Rottenberg&#8217;s installation work debuted at the hotel this week and will run for six months. So even if you&#8217;re not staying at The Standard, it might be worth popping in to grab a glass of wine and take in the show. Get more details about the exhibition at <a title="Standard" href="http://www.standardhotels.com">www.standardhotels.com</a> and find out more about Rottenberg&#8217;s work <a title="Rottenberg" href="http://www.nicoleklagsbrun.com/rottenberg_home.html">HERE</a>.</p>
<p>- TC</p>
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