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Trailer: (untitled) by Maison Martin Margiela

May 19th, 2010

Only the most anticipated of fragrances would get a trailer to hype-up its launch. But (untitled) by Maison Martin Margiela is not just any fragrance. It is the design house’s first-ever foray into the fragrance market. Though Margiela left his namesake company last December, reports say he was actively involved in the creation of the fragrance, which is crisp and fresh, with top notes of galbanum and bitter orange blossom, middle notes of jasmine, and base notes of musk, cedar and oriental incense. The unisex fragrance launched earlier this year in Paris, and hits stores across North America last month. The short trailer was released to coincide with the launch and can currently be seen as part of the fragrance’s in-store visual display. But you can check out a clip below:

On a related note, check out this video highlighting Maison Martin Margiela’s spring/summer 2010 mens lookbook. I love the creativity behind this and it’s certainly a cool and novel way to experience the new line; a beautifully-produced video for a beautifully-produced collection.

(untitled) by Maison Martin Margiela

January 18th, 2010

One of our all-time favorite fashion houses, Maison Martin Margiela releases its first-ever fragrance this week. Though the Margiela name has been synonymous with beautiful, avant-garde designs for more than 20 years, the label has never entered the fragrance market – until now. The new fragrance is named “(untitled)” in true, simple Margiela fashion, and was created by perfumer Daniela Andrier, the nose behind several Prada and Gucci scents. The green-tinted bottle, meanwhile, was co-designed by Baron & Baron. The unisex scent features a woodsy cedar base, with notes of fern, jasmine and oriental incense. And though Margiela left his label last December, reports say he was actively involved in the creation of the fragrance, from the juice to the packaging.

“(untitled)” is available at Colette in France and will be available in Maison Martin Margiela boutiques and select boutiques across the U.S. starting in March.

Anna Wintour in Queens (for Fashion’s Night Out)

August 17th, 2009

We never thought we’d see the day when Vogue editrix Anna Wintour would set foot in a mall, let alone a mall in Queens. But for one night only, you and hundreds (okay dozens) of other Vogue fans and curious fashionistas alike will have a chance to not only meet Wintour, but get her autograph (and nods of outfit disapproval) as she hosts a signing with designer Michael Kors at the Queens Center Mall Macy’s. It’s all part of “Fashion’s Night Out” — a global event designed to promote fashion and retail in major cities across the world. In New York, more than 700 shops and boutiques will be keeping its doors open late on September 10th, with special appearances, giveaways and events designed just for the occasion.

Barneys flagship store on Madison Avenue and 61st Street will be transformed into a street fair of sorts, with appearances by Mary-Kate and Ashley Olsen (promoting their new collection for “The Row”), as well as Marcus Wainwright and David Neville from Rag & Bone, Thom Browne, Narcisco Rodriguez and others. Stella McCartney and Armani are serving up cocktails and special discounts, there’s live music at Bloomingdale’s, karaoke at Kiehl’s and Opening Ceremony is hosting a “garage sale,” with Rodarte, Alexander Wang, Proenza Schouler and Band of Outsiders selling goods made exclusively for the event, out of the back of custom cars. It’s the one time you can safely buy a signature Alex Wang handbag from the back of a dark van in Chinatown without feeling cheap and seriously illegal.

The entire list of participating designers and stores can be found HERE. In the meantime, we’ve already started planning our itinerary for the night. We’re thinking of starting out with a drink or two at Maison Martin Margiela and OAK, before heading over to Opening Ceremony for some shopping, a stop at Prada’s visual art exhibition and then winding down with a party at Pat Field’s. What are YOU most looking forward to? And who thinks fashion should have more than just one night out?

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