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Jimmy Choo for H&M

June 17th, 2009

The latest designer collaboration to be unveiled: Shoes and accessories king Jimmy Choo for H&M. It’s the first time H&M is collaborating with an accessories brand, and also one of the few times that Jimmy Choo is branching out to reach consumers with a low to mid-priced line. In addition to shoes and bags, Jimmy Choo designer Tamara Mellon is extending the design vision to create a women’s clothing line and a men’s collection of shoes, bags and accessories. The collaboration hits stores this November. What do you think? Will Choo’s wealthy clientele still be willing to shell out hundreds of dollars for his peep-toe pumps when tweens and aspiring fashionistas alike will be gobbling up his line at H&M? And what does it say for the market when a noted upscale fashion brand is now catering to the mass consumer? Comment away…

Comme Des Garcons’ H&M Line hits Tokyo, NYC to follow.

November 11th, 2008

The time is almost upon us. Vanguard Japanese fashion line Comme Des Garcons’ collaboration with high-street Swedish clothing giant H&M is about to hit the buzzing streets of New York City. In what can only be considered a sign of things to come, the much-anticipated line’s recent debut in Tokyo drew lineups of epic proportions, with thousands of Japanese fashionistas eager to get their hands on the esoteric items that range from low-crotch trousers to deconstructed jackets in boiled wool.

The hype surrounding the collaboration can be attributed to Comme Des Garcons’ lead designer Rei Kawakubo’s reputation as an artist concerned with smashing boundaries, while challenging common notions of design and beauty. Hers is an aesthetic that is generally lost on the masses, so it will be interesting to witness the public’s reaction.

Corduroy will be there when the stores open this Thursday to cover the ensuing madness. In the meantime, check out video of the line’s release in Tokyo, and some interviews with key players below.

- Daniel Barna

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