Evian’s “designer bottle” series has featured designs from such names as Christian Lacroix and last year, legendary designer Jean Paul Gaultier. Now, British fashion savant Paul Smith has contributed his design, to be printed on a series of limited edition bottles out in stores this month. Just in time for Christmas, the festive 750 ml glass bottles feature Smith’s famous colorful stripes (printed with organic ink) wrapped around its neck, as well as the designer’s signature. Each bottle is also topped off with a solid-colored cap, stamped with Smith’s initials. The bottles are available in select stores worldwide, or online at the ShopEvian website. You can also find out more about the project (including behind-the-scenes photos and videos of Paul Smith) at www.paulsmithforevian.evian.com.
Lately, we’ve been a little obsessed with the new commercials launched by Evian. The ads, part of the water company’s new “Live Young” campaign, features a group of energetic, active babies roller break-dancing to a remix of “Rapper’s Delight” by hip-hop producer Dan the Automator. Yes, read that sentence again (Or better yet, check out the clip below). The ads have become a huge YouTube sensation, with more than two million views since they were first launched a few weeks ago. They’ll also hit the air in the U.S., France, UK, Germany, Canada and Japan.
Putting the ads together was no easy feat, as you’ll see in the exclusive behind-the-scenes video below. 96 babies in all were filmed for the spot, developed by Award-winning director Michael Gracey (part of the creative circle behind Baz Lurhman’s “Romeo and Juliet” and “Moulin Rouge”). Evian says the ads are both a nod to our inner youth (playing to our nostalgia perhaps, for old-school hip-hop?) and also a symbol of the brand’s commitment to purity (Ie. the dancing babies). As for Dan the Automator’s new remix? Demand for the song is apparently so high that Evian is releasing the famed California producer’s version of “Rapper’s Delight” for download online. Details at the Evian “Live Young” website.
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