We’ll never forget the first time we found out about the hip, unisex Seoul-based, New York-inspired label, Democracy of Nevermind. We were invited to a press preview on the rooftop of a nondescript warehouse-type building in New York’s Fashion District, and maybe it was the loose drinks flowing, or the fact that we could picture every piece in the collection occupying space in our various friends’ closets, but we immediately knew we had come across something special.
Born out of necessity as much as passion, Democracy of Nevermind (or “D.o.N” for short) was founded in 2008 by a group of music-pumping young designers based in Seoul. Their goal was to create a brand of well-priced basics and novelty pieces that could be “remixed,” like music, into every individual’s wardrobe. With a strict focus on garment construction and quality materials, D.o.N showcases the results that can be achieved when music, style and cultures collide.
We asked the label’s head designer Mr. Noh (as he prefers to be called) to take part in our exclusive online series about “Ten Things That Never Go Out of Style.” Here is what made his (color-coordinated) list:
1. blue-jeans
2. white-shirt
3. grey-cardigan
4. green-soccer
5. silver-Tiffany
6. red-Ferrari
7. beige-trench
8. khaki-military
9. blond-Marilyn Monroe
10. black-Chanel
Democracy of Nevermind is available worldwide in stores like Bloomingdale’s and Selfridges and in select boutiques and online retailers. For more information, check out www.democracyofnevermind.com.
(above photo of Mr. Noh and partner Nara Chun)










