Club Monaco is hopping on the street-style and blogger bandwagon, by inviting Corduroy-fave Garance Doré
to shoot their fall campaign and lookbook. Doré and a small team of stylists took to streets of New York on a chilly day in March, to photograph Club Monaco’s elegant and preppy new collection.
While we were initially skeptical about the collaboration (how would Doré, who is usually known for her photos and illustrations of Parisian high fashion, translate her work to a chain store in North America?) we soon saw it as a perfect — and logical — marriage of clean aesthetics and understated, carefree style. Doré’s eye for an interesting photo and her warm approach to her subjects help elevate Club Monaco’s new collection by giving it a light and whimsical makeover. And the company’s decision to use Doré and shoot the campaign outside in the streets proves they’re in touch with their modern, fashion-savvy audience. Check out a short video documenting the shoot below:
We want this. It’s a vintage black Royal Dutch Gazelle bicycle now sold by Club Monaco as part of the clothing retailer’s attempt to branch out into unique limited edition offerings. The bike is based off an original model designed in 1892 that was soon officially endorsed by the Royal Dutch family. The “Gazelle” is still considered one of the icons of the bicycle industry, with its mix of sound engineering and sleek design.
The Club Monaco edition of the bike features a clean, retro design, along with full lighting and fenders, a built-in wheel lock, front-drum brakes, and a built-in rack system and bungees for convenient storage and towing. We also love the black chain case and wheel guards, which keeps everything neat and compact, and we’re big fans of the ergonomic seating.
Ready to place an order? Only a handful of these bikes are available and they’re sold at Club Monaco at an ultra-exclusive price of $995. For more information, check out Club Monaco’s special cycling microsite HERE.
If New York is the Big Apple, then Toronto is a smaller sized plum at best. The self-proclaimed center of Canada is often compared to the universally-elected center of the universe, but as Steve Martin declared in an episode of 30 Rock, ”Toronto is just like New York but without all the stuff.” This was evident at Toronto’s 10th incarnation of its very own homegrown Fashion Week, this time sporting the clunky official title “LG Fashion Week Beauty by L’Oreal.” This year’s theme of “Show Love” was pleasantly optimistic, if not predictably Canadian in its unabashed sentimentality, and the overwrought use of pink and red hearts as the major aesthetic motif was a little much for a celebration of high fashion.
But I digress. Fashion Week, whether it’s in Toronto or New York, is about the clothes, and in this arena the designers did little to disappoint.
On Tuesday, Montreal upstart Travis Taddeo–who’s gained sizeable comparisons to New York “it boy” Alexander Wang–lit up the runway with his unique brand of club wear for the hipster set. The supremely fitted clothing (save for some baggy hoodies for the boys) were made mostly in neutral colours with a few hints of electric blue for flare. Leather patchworks and micro minis elevated Taddeo’s line from casual street wear to futuristic must-haves. Definitely buzzworthy.
The first show with that coveted main event vibe was the Pink Tartan show on Wednesday night.
The chaotic scene and lack of seating was a welcome contrast to the half empty shows that marked days prior. Tartan’s head designer, the striking Kimberly Newport-Mimran borrowed elements from eighties glam and reappropriated them for the modern woman. Skinny leather pants and short pink minis frequented, but the most buzzed-about item was by far a curvy black parka with the oversized shawl collar and stiff ruffled trim. Newport-Mimran showed why her avant designs are the choice of A-listers world over.
Joseph Mimran, husband to Tartan’s Kimberly. was the main attraction on Wednesday night with his hottly anticipated line Joe Fresh Style. Mimran is a true Canadian fashion success story. After founding the popular Club Monaco chain, Mimran has re-established himself as a leading Canadian designer with his line of affordable, casual street wear.
His fall collection played more like a winter collection, with pom-pom topped toques, skating skirts and ski pants. Still the ash, red and black coloured clothes were chic while remaining wearable, so much so that we’re predicting next winter to be the winter of Joe Fresh. Canadian supermodel and Kate Moss bff Irina Lazareanu did her part to upgrade the wow factor of Mimran’s line by opening and closing the show.
Though Toronto may not have the high profile designers showing, and the front row paparazzi magnets that call New York home, there’s still something oddly charming about a fashion world that is contained solely within the city, and thus making it uniquely Canadian. Whether it’s to its own detriment or not remains to be seen.
