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Jena Malone for Opening Ceremony Japan

August 20th, 2009

Opening Ceremony — the New York-based purveyor of all things covetable and cool — is taking its unique retail concept across the globe. The store is opening a location in the hip Shibuya area of Tokyo later this month. The new store moves away from the traditional racks of clothing method of display in favor of a “mini mall” concept first introduced at its L.A. location. A pantheon of designers have been invited to exhibit their wares inside a custom-designed “stall,” including Alexander Wang, Nom de Guerre, Band of Outsiders (and its women’s counterpart BOY), Chloe Sevigny for Opening Ceremony and The Row. The store is also introducing its first restaurant outing, called appropriately, “Potluck at Opening Ceremony.”

Opening Ceremony is celebrating the launch through a series of promotions, including a set of short films, starring Sevigny, Jason Schwartzman and former Corduroy cover girl Jena Malone. Malone’s clip is directed by M Brash and features the telegenic actress prancing around in a golden field while Gus Van Sant sits intently in a chair watching her while also holding another Jena Malone. It’s actually more enjoyable and less pretentious than it sounds. Check out the film HERE and check out artist renderings of the new Opening Ceremony Tokyo below:

The store is set to open on August 30th. More pictures and complete details at www.openingceremony.us.

- TC

Thank You L.A.!

June 1st, 2009

View from one of our photoshoots

 

We’re back in New York after a week in not-so-sunny L.A. The weather may have been overcast during our last few days, but all our photoshoots and interviews managed to go off without a hitch. We also managed to squeeze in meetings with some new friends and hopefully some new clients! Thanks to Cassel, Paradise and Fred @ Stronghold Jeans for being our unofficial hosts for the week, Micah @ Shades of Greige for lunch, Barney @ Palladium Boots for the last-minute coffee, Kelly @ Redlight, Scott @ Band of Outsiders, and everyone else we met and worked with this time around. We’ll be back soon!

Interview: Sydney’s Toronto

May 26th, 2009

We just got back from a quick visit to Toronto, but not before stopping by Sydney’s — a contemporary men’s boutique that carries a mix of fine denim, tailored basics and high-end suiting, including its own namesake shirt and bespoke suiting line. If we could outfit our dream closet, it would most likely look like the store, from its simple palette of blacks, blues and grays, right down to its distressed hardwood floors and copper ceilings.  

Here in a Corduroy web exclusive, owner Sydney Mamane talks about the concept behind the store, his unique clientele and the five pieces that every man should own.

Where did the name of the store come from? 
I did not want an ironic or witty name so I just decided to name it after myself. I guess I romanticize the names of old when there used to be shops called Harry the Tailor or Bob’s Garage.
What is the concept behind the store?
I started making custom jeans and suits out of a small studio and the shop was a way of giving the custom business a face. I also wanted to create a platform for what I consider some of the best design the world has to offer. The design of the store reflects some of the earlier values I embraced, including well-made modern classics that transcend time. The shop is modeled after turn-of-the-century bars, saloons and cigar shops with some modern elements. In essence, the clothing reflects the space and vice versa.
Who would you say your clientele is?
Men between the age of 25 and 50, professionals who want a bit more style in their wardrobe and a couple of gay priests (laughs).
What are some of your most popular items that you sell? How do you select what labels/items get carried in the store?
Dries Van NotenRick Owens and Band of Outsiders all sell very well, not necessarily to the same customer. We select brands based on the integrity of the cut, design, fabric, and always with an eye for value.
Tell us about your shirting line and bespoke service.
For the shirting, I wanted to have a really clean basic that we could do in multiple fabrics, short sleeve and long sleeve, at a reasonable price. The quality is excellent and we worked hard to achieve a slim, wearable cut with no darts. We will have a complete line for Fall/Winter 09 available at the shop only. The over-arching idea of the bespoke suiting is a contemporary silhouette  constructed using old-world tailoring techniques. Our suits feature fabrics from Holland & Sherry based in Saville Row, a narrow lapel with a high notch and high cutaway. The trousers are narrow and high-waisted to acheive a long silhouette. Every suit is made from scratch and is constructed by hand, including all the button-holes, lining, collar and finishing.
How does men’s fashion in Toronto compare to that of other cities?
I don’t think there is much of a difference between Toronto, New York, Hong Kong, Tokyo, etc. The main difference would be the volume attainable of the particular style someone would be looking for. In this age of technology, different styles are communicated via blogs, e-commerce sites, mags, etc.
What makes Sydney’s unique from other stores?
Our silouette is quite narrow, with a stark grey scale palette and simple with a twist.  
What are some items of clothing that every man should own?
A pair of dark raw denim jeans, a Rick Owens t-shirt, a Dries Van Noten button-down shirt and cardigan, and one of our bespoke suits.
What’s in your personal closet right now?
Rick Owens, The Viridi-Anne, Nicolo Ceschi Berrini, Raf SimonsMarni
Stop by the store to say hi to Sydney or Frank and tell them Corduroy sent you. Sydney’s is located in Toronto at 795 Queen Street West. Store hours and info at shopsydneys.com
- TC

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