Target is hosting a 24-hour shopping party this week to celebrate the launch of its new “Zac Posen for Target” collection. New Yorkers will have the opportunity to shop the entire collection before anyone else in the entire country!

This is Posen’s first collection for Target, and it’s a brighter, lighter spin on the New York-based designer’s signature runway line. Think 90s-inspired prints and vivid colors on flirty party dresses, tees and tanks. There are also some more “basic” pieces, like structured blazers and slim-cut cotton pants, as well as Posen’s new take on the LBD. Prices range from $16.99 to $199.99.

The 24-hour shopping event starts Thursday, April 15th at 11pm and runs until 11pm the following night. In addition to prizes and giveaways, there will also be performances by The Like and DJs Kid America, The Other Will and Luisiul. The address is 481 8th Avenue at 34th Street. The event is open to the public but get there early because there is sure to be a line-up. And if you can’t make the party, Posen’s Target collection hits stores nationwide on April 25th and will be on sale for a limited time until the end of May.