We had a chance to check out the new VANE concept store on the Lower East Side this weekend and the New York-based label’s latest spot has definitely earned a repeat visit (if not visits) from us in the very near future, for its mix of downtown industrial cool and marine and heritage-inspired prep.
Designed around the theme of their latest collection, “Dark Forest” (a collaboration project with other artists and designers), the shop took over an old building and gut renovated it to create a moody, wilderness-inspired space. Rather than hide the building’s imperfections, we love how the store highlights the raw essence and industrial beauty of the space through the use of concrete and exposing the old brick walls and wood flooring of the original building architecture.
As for the merchandise, expect to see a cross-category offering of VANE’s exclusive apparel, jewelry, and footwear collections, as well as their popular VANE x Sebago shoe line. The VANE merchandise is complemented by a hand-selection of vintage Rolex watches and vintage frames, along with drawers of knick-knacks and accessories (think magazines, old notebooks and Polaroids).
The store is open for an entire year (until its next collaboration takes flight) at 125 Rivington Street on the Lower East Side. Note the hours too: the space is open till 10pm on weekdays and 11pm on weekends to flow with the late night whims of its neighbors and neighborhood.