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Odin to Launch at Target

We’ve seen a number of amazing designer collaborations with Target in recent years, but far too often, the shopping experience has been reserved solely for the ladies (think Rodarte and Jason Wu). But Target’s latest collaboration is aimed squarely and expertly at the guys.

New York menswear boutique Odin will debut an exclusive, limited-time only collection at Target this September. Featuring sweaters, henleys, button-downs, pants, shoes and accessories, the collection caters to both the sartorially savvy and the guy who’s worn the same pair of jeans his whole life. Expect to see a mix of refined and rugged, with a focus on menswear staples and good quality basics, plus a few more aggressively styled pieces scattered in as well.

And while the clothes will be sold in a nationwide department store (as opposed to the posh interiors of Odin’s three Manhattan outposts), store owners Eddy Chai and Paul Birardi promise the same masculine yet cosmopolitan style that they’ve been known for over the years, now with Target’s commitment to affordable pricing and quality. The Odin for Target collection is in stores and online at on September 9th.

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