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Jimmy Choo for H&M

The latest designer collaboration to be unveiled: Shoes and accessories king Jimmy Choo for H&M. It’s the first time H&M is collaborating with an accessories brand, and also one of the few times that Jimmy Choo is branching out to reach consumers with a low to mid-priced line. In addition to shoes and bags, Jimmy Choo designer Tamara Mellon is extending the design vision to create a women’s clothing line and a men’s collection of shoes, bags and accessories. The collaboration hits stores this November. What do you think? Will Choo’s wealthy clientele still be willing to shell out hundreds of dollars for his peep-toe pumps when tweens and aspiring fashionistas alike will be gobbling up his line at H&M? And what does it say for the market when a noted upscale fashion brand is now catering to the mass consumer? Comment away…

One Response to “Jimmy Choo for H&M”

  1. [...] Jimmy Choo for H&M Line In Stores Saturday November 10th, 2009 | Published in Fashion, Shopping [...]

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