Our friends Andrew and Johan at 3Sixteen are teaming up with Kiya and Demitra Babzani on the east coast launch of Self Edge — the scenester denim mecca based out of San Francisco. The store carries premium denim brands like Nudie, along with Japanese denim brands that have been previously inaccessible here in the U.S., including The Flat Head, Iron Heart, Real Japan Blues, Imperial and vintage-fave Mister Freedom. Of course, fans of 3Sixteen’s line of dark and wearable denim will also be able to find their full collection at the store.

The grand opening of Self Edge New York is this Friday, and the owners have promised exclusive items created just for the event, along with other surprises to be announced later. Location: 157 Orchard Street in the Lower East Side. Details on the flyer below: