
After some inspired high-fashion collaborations with Alexander McQueen and Rodarte, Target is going back to its laidback roots with the announcement of Gaby Basora as the next designer to release a collaboration with the department store. Basora, the designer for breezy All-American line Tucker, is set to release a line of coats, dresses and lingerie as part of Target’s “GO International” series, which features up-and-coming designers. Basora is known for her playful prints and rich colors, which feature prominently on her collection of flirty dresses and separates. A former stylist, Basora knows how to make bold looks work for a mass audience, and it’ll be interesting to see what she brings to her Target collection. It will also be interesting to see if she sticks to using her trademark silks, or if she’ll dip into jerseys and cottons to make the line fit the Target price-point. Either way, Basora is a brilliant choice for the project, presenting a beautiful and accessible line for the Target consumer, that plays to the store’s young and trendy audience. The Gaby Basora for Target collection hits stores in September.









