One of our all-time favorite fashion houses, Maison Martin Margiela releases its first-ever fragrance this week. Though the Margiela name has been synonymous with beautiful, avant-garde designs for more than 20 years, the label has never entered the fragrance market – until now. The new fragrance is named “(untitled)” in true, simple Margiela fashion, and was created by perfumer Daniela Andrier, the nose behind several Prada and Gucci scents. The green-tinted bottle, meanwhile, was co-designed by Baron & Baron. The unisex scent features a woodsy cedar base, with notes of fern, jasmine and oriental incense. And though Margiela left his label last December, reports say he was actively involved in the creation of the fragrance, from the juice to the packaging.
“(untitled)” is available at Colette in France and will be available in Maison Martin Margiela boutiques and select boutiques across the U.S. starting in March.
[...] the most anticipated of fragrances would get a trailer to hype-up its launch. But (untitled) by Maison Martin Margiela is not just any fragrance. It is the design house’s first-ever foray into the fragrance [...]