Design darlings Rodarte and visual artist/photographer Todd Cole have teamed up for “Aanteni” — a high-fashion technofilm highlighting Rodarte’s spring/summer 2010 collection. “Aanteni,” which means “nowness,” stars model Guinevere van Seenus as she runs around the deserted grounds of a space lab in Hawthorne, California. The Rodarte sisters say the film was inspired by the pioneering spirit of the space race, which also inspired their latest collection of futuristic crochet knits, leather bandage dresses and distressed plaid.
The film is scored with an eerie soundtrack courtesy of LA-based experimental noisemakers, No Age. And even though the “plot” had has scratching our heads at times, the sheer scale and finale of this beautifully-shot clip will have you not only believing in Rodarte’s vision, but also in the wondrous possibilities of fashion, film and the future.









