Alexander Wang and Rodarte Latest To Stream Shows Live Online

In the latest of many moves to stream fashion shows online this season, photographer Nick Knight has announced that he is collaborating with designers Alexander Wang and Rodarte by digitally presenting their collections on his website, SHOWstudio.com next week. Alexander Wang’s show will be presented on February 13th at 5:00 PM EST and Rodarte on February 16th at 12:00 PM EST.
Wang and Rodarte’s shows are two of the most exclusive during New York Fashion Week and entry is granted to only a select few. But this year, both the fashion shows will be streamed live on SHOWstudio.com and viewable after the presentations, continuing an increasing trend which sees more and more designers digitally capturing their fashion shows and presenting them either live online, or as film vignettes. Recently, even established fashion houses like Alexander McQueen, Burberry and Armani announced plans to stream their shows online, opening up both criticism from fashion show purists and kudos from mainstream media and bloggers. What do YOU think about the move online? Does it take away from the excitement of the shows, or does it help the brand build buzz? And how will it affect potential buyers? After all, the painstaking details that go into a garment might not be visible from a computer screen. Will it affect the public’s perception of the collection? Let us know what you think in the comment section below…



